RSNFLD Strategic Services

Sometimes you're building the plane
while it's already in the air.

That's not a crisis. That's just the job.

I've been there. Most of my best clients were already in market when we started working together — running campaigns, spending budget, moving fast. They weren't broken. They were just missing a few critical parts.

The story that resonates with their customer. The site and PDPs built to convert. The retention strategy that turns buyers into loyalists.

This map is the blueprint. Every node is a part of the plane. Click anything that feels incomplete in your business — that's where we start.

↓ CLICK ANY NODE TO EXPLORE

295%
ROAS · CCELL × Leafly
−21% media cost
2.64%
Programmatic CTR
Weedmaps × Jack in the Box
+14.3%
YoY Pipeline Deal Flow
FoHSE · 60 days
1,800+
LinkedIn Subscribers
Built from zero · 90 days
CLICK ANY NODE TO EXPLORE
STRATEGY "Why are we here?" · "Where are we going?" STORY MISSION IDENTITY Brand Guidelines · Color & Type · Layout · Imagery MARKETING STRATEGY & GTM Planning VOICE & EXPRESSION Tone · Language · Personality WEBSITE · SEO · Ecommerce · Email · Blog / Content Mgmt PRESS ADVERTISING DIGITAL & SOCIAL Media ONLINE OFFLINE PAID MEDIA EARNED CONTENT OWNED CONTENT COLLATERAL / Assets · Retail Sales Assets & POP · B2B Sales Assets · Brochures / Catalogs · Swag · Tradeshow · Booth · Signage PRODUCT DESIGN & Packaging Primary flow Secondary / earned flow RSNFLD
MY PROOF
BEST IN CLASS
CONSIDER
Work with Michael

If any of this sounds familiar, that's where we start.

I work with owner-operated companies between $20M–$40M who have the resources to execute but no marketing leadership in the building. I come in as an embedded strategic partner — not a consultant who hands you a framework and disappears.